The sole purpose Ichose Asrock over other offerings was because it seemed to be moretrustworthy after all I did hear majority of the time about Asrockand some of their products in the past, knowing that they support AMDstrongly in terms of CPU architecture and with a lower budget I hadto choose an Asrock 970 motherboard over an Intel variation. Loyalfan aside after getting an Asrock 970 board I though of using it tooverclock, however that was not possible with the voltage it has andpossibly frying the MOBO in a matter of seconds so I though ''hey whynot purchase a 990F motherboard to replace it afterwards I realized Ihad OEM Windows but I managed to get a retail key a week ago so I'mOK. Then I though of speeding my pc up in terms of booting throughthe windows logo and that's when I saw turbo boost a useful tool noneed of those overrated SSDS. Picking Asrock over the others was myown choice considering it was more user friendly and possibly havingoverclocking a freedom set on the board makes thing a bit interestingwith basic setup for saving your current profile and then havingaccessibility of many other features. That is after I did somecertain research that Asrock used to be part of Asus or one of theirdivisions?!All the necessary stuff was done to get the board when Igot the MOBO I couldn't wait to install it in my PC that's howexcited I was back then. Now having an Asrock product I mightpurchase another one when AMD Zen comes out and lets not forget if Iwin this contest I would be so happy screaming with joy of having anoverclock able MOBO.