AMD's Chance - Pushing the Value-Oriented Strategy

AMD did the right thing with Ryzen by basically soldering the heat spreader to the die - smart.

I remember when Intel Core 2 Duo came out, and they must have messed up the pricing at the time.  These CPUs outclassed AMDs offerings by respective margins and were not expensive.

It's actually a C2D that was my last system and lasted almost 10 years!

It wasn't that long that Intel seemed to be saying that there wouldn't likely be much more of the enthusiast parts.  Instead CPUs would come pre-soldered on motherboards for OEMs to install (basically a modern laptop/phone).  But look what we have - there is some kind of war and drive to keep enthusiast parts scratching at the envelope of what is possible.

Do not forget the big elephant in the room - crypto mining.  That has done a massive amount towards keeping GPUs at high prices.  3rd party OEMs even ran out of the GPU supplies because the primary OEM could get more money for their own spec card than they could selling the parts to another company to build a 'better' card.

Generally speaking, it seems like it is the way of modern developed economy to provide nothing for an increased cost.  The richest 1% do not care about the longevity of the company, the brand, the reputation.  They have but one thing in their mind and that is to pay themselves a ridiculously over the top figure.  We are seeing many bricks and mortar stores disappear because those at the top in the company will not reduce their cut to keep things afloat - they gouge and gouge and take until the company is just a shell of debt.  Then they move on to the next 'project'.