x399 Fatal1ty reboot/cold boot issue

Overall my system is working fine, but there is one very random issue that is happening that I can't figure out the cause and it usually happens after a reboot with Windows 10 where it locks up the system when trying to load windows 10. Problem is it doesn't happen all the time ( I have rebooted win 10 like 10 times in a row previously and it didn't happen once ) and till today it has never happened during a cold boot. Since before today it never happened during a cold boot I wasn't too concerned about it because I don't reboot too often once I start up windows, but today it took 3 resets from a cold boot to get into windows so I am now wanting to get this resolved. So any suggestions are welcome.

The biggest annoyance with this is because I press the reset button (and I don't know why this is the case) during the windows boot up sequence the whole system resets then powers down. It's as if it thinks the overclock has failed. Often times it resets all the OCing settings to default. I don't quite understand why the reset button does this and IMHO it's definitely doing damage to the attached HDDs by doing this quick power down then up sequence. Is there a way to disable this "feature"?