Ultra M.2 SSD not detected?

I have been looking around for an answer for this problem and waiting for a call from support. I just thought I had it figured out today and then no. Everyone looks for the M.2 drive in bios but if you hit F-11 while booting for boot order, there it is. I used a copy program and bit by bit copied my boot 2.5" SSD over to the PNY NVME and tried to boot from it and Voila" off it went. Then 8 seconds later a blue screen stating there was an error. "This is a device you're not supposed to be booting from". Brick wall. It wanted to but Windows 10 jumps in and says Whoa no!
I guess I'll wait for my E-mail response from support next week.

In case someone is reading through this as I was with no fix. This worked for me:

As rock z97 formula oc, 1080ti, Samsung 970 evo 1TB 4790k

*Graphics card out and using hdmi on mobo.*

Update mobo to 2.4 beta
Turn off cms in bios( after you have reset all settings.)
Shutdown insert win10 boot up usb (In the back) and remove all drives from mobile.
Startup and Install win10 as now m.2 will show up
When complete Enter bios and then turn cms back on you will now see windows boot manager as 1st boot choice.

Graphics card won?™t work as m.2 is using x16 (as much as I know) so now you need to set pcie to ?˜gen 2??in the bios which I?™m guessing sets it to x8 so now it will recognise graphics card.

Only thing i don?™t know is if this will bottleneck my 1080 but I don?™t think it?™s fancy enough to make a difference.

As I said old thread but it would of saved me a lot of time to get the answer here.

What ended up happening was I needed an RMA for the motherboard. IF you ask nicely they can do an advanced RMA so you don't lose any time. I RMA'd both the SSD and the MB and it turned out to be a MB problem. If you don't have an alternative drive or MB to test, I'd suggest choosing one of the two and doing an RAM. If it's the MB, it would be an interesting thing to bring up to ASRock.

I tried that link and both methods do not work.  I tried CSM off and Storage OpROM Policy to UEFI-only but the drive didn't appear in the Windows install with either options?