APP Shop - This utility is not for this platform!

My A320M-HDV r4 has this "not for this platform" stuff, its a remnant of motherboard utility as the A icon appears on the second popup but there is zero trace of it anywhere in my startup config or anywhere else as I uninstalled it a good while back.

Bit rubbish if you have to do a complete fresh install because of bad uninstalling packages, I have a ton of games on my machine plus video work and not prepared to risk Windows obliterating files as it has done before.

I think Theodorick has it right and I suggest one additional point:

I was running bios v3.0 and experienced the "not for this platform" error on a x570 phantom gaming MB.

I noticed that Asrock updated their bios again since Theodorick's post and there is a version 3.2 available. When I updated to version 3.2 the problem with Phantom Gaming Tuning went away. I suspect that Asrock eliminated the problems Theodorick noted in the v3.0 and v3.1 version of the bios when they released v3.2.     I suggest updating to bios v3.2 to see if that works before reverting to v2.6 in order to eliminate the problem of having Phantom Gaming Tuning note that "this utility is not for this platform". it seems to be an issue only with bios v3.0 and 3.1, not v3.2.

Thank you too for the information!

My problem has been solved by following exactly the same steps as in the ASRock test procedure:

mail from ASRock support:

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Here is how we test

1.       BIOS defaults (F9)

2.       Download the latest Windows 10 (ISO) version via the media creation tool, and don't put it on DVD or USB stick

3.       Format a USB stick under NTFS

4.       Double click on the ISO file (it will open as a virtual DVD)

5.       Copy the content from this virtual DVD to the USB stick

6.       Start the system, and press F11 to get into the boot menu

7.       Select the UEFI USB device (see screenshot), this will install Windows in GPT mode (please connect only the device you want to install Windows on)

8.       Do a custom install, and wipe all partitions from the drive, then continue the installation

Once the Windows installation is complete, please go to the download page on our website

https://www.asrock.com/mb/AMD/B550%20Pro4/index.asp#Download



You need to download the following drivers/tools, I put them in the same order you need to install them

1.       AMD chipset driver, this must always be installed before installing any other software or drivers.

2.       Realtek High Definition Audio Driver

3.       Realtek LAN driver

4.       Nahimic3 Utility

5.       ASRock Polychrome RGB

6.       Appshop

In fact you don't need the appshop, because all drivers and BIOS releases can be found on our website

When the ASRock Plochrome RGB tool is installed, it will always detect the hardware and run a firmware check after you close and restart it, it will update the firmware on the RGB controller on the board, please give it a few minutes

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My experience:

Differences between my previous (failed) try:
This drive was never used before and clean vs. Windows was already installed on the drive*
I installed Windows from a USB stick vs. Clean installation of Windows from Start > Settings > Reset this PC > Get started *Pop-up* Remove everything
Local Microsoft Account vs. Existing Online Mircosoft Account
No license activated vs. Valid license activated
Language: English (US) vs. Default recommended option: Nederlands/Dutch
(Left: successful vs Right: failed installation)

*The old SSD came from a completely different setup (Intel based, not AMD)

The Ethernet cable was connected all the time during both installations.
With the successful method with the USB stick, I never had to enter an activation code or log in with my microsoft account,
but my digital license was successfully activated on this computer.
The license was probably taken over automatically via USB and verified because the ethernet cable was still plugged in.

After a clean windows installation, steps 1-5 were successful. But step 6 failed. Still same problem: installation of APP Shop succeeds, but error message when executing: "This utility is not for this platform!"